Writers often say that they are overwhelmed by social media. How do you follow all online networks to follow or be followed by your connections, friends, followers or whatever you call it? There are so many social media sites today — LinkedIn, Facebook, Twitter, Yelp, Tumblr, and more. Even Google+ recently started loop after loop. And new social networking sites, especially those aimed at specific industries, are popping up all the time.
One problem with keeping it up is that if you only stop by occasionally to post an announcement about yourself or your business, regulars on this network won’t like it, and they may post critical feedback that upsets you. Sometimes they may simply refer to you as a smuggler, or they may find something to critique about any book, service, or product you mention. Their reactions may be completely inaccurate or imprecise.
But they do benefit from being part of an ongoing conversation, and as a newcomer, you are likely to sink. Strategi marketing online saat ini di media sosial, bagaimana postingan produk bisa memiliki engagement rate luaxs, cara promosi di instagram menjangkau banyak orang dan memiliki tingkat interaksi dengan followers/subscribers tinggi. I know some writers who have turned around after a barrage of criticism, never to return to the group again.
However, if you persevere and take the time to join the conversation, you may find potential contacts or clients who may be interested in whatever you do. However, it is difficult to determine which social media sites are really worth investing your time on, especially when you only have a limited amount of time to spend on these sites, as you have to balance the time spent on marketing and promotion. by writing or running your business.
So how does one find the time to have a sustainable social media presence? Maybe you can do what many celebrities and businesses do — they hire someone to represent their voice and posts, including responding to initial posts and responding to their own posts. For example, I read about a woman, Anne Colbert, who has been posting for three or four celebrity clients at once for several years, spending several hours a day with each client.
And many others have become replacement posters as well. Of course, which clients post should be completely silent, because their followers, connections and friends want to think that they are communicating directly with the people they follow. In fact, these are “poster ghosts” — the new generation of ghostwriters, and if they’re really that good, they’ll be accurately speaking in their client’s voice, so you won’t even know they’re there.
So for writers, this may be a new kind of career path. Master many different social media and give your service as ghost poster. Or, if you want to promote your own writing, service, or product, rent your own ghost poster.
In addition to the more expensive established posters, you may find posters that cost less in a number of ways. One is through outsourcing services such as Guru and Elance, which specialize in freelancers worldwide. Or you may find part-time employees, including students at local colleges and universities, closer to home. Imagine it only costs $5-10 per hour, and if you can find someone you feel comfortable talking to, the service might be worth it.
You might start by familiarizing anyone you hire with yourself, your business, and the key message you want to convey. You might also provide some initial copies and talking points. Then, let your ghost poster take it from there, while referring potential clients directly to you for your personal follow-up.
So whatever route you take, good luck in offering your services for ghost posting or having someone act as a ghost poster for you.