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The key gamers within the OTC medication market are leveraging the brand fairness of the most important merchandise throughout their patent interval to improve gross sales and income. This, in flip, is majorly driving the global over-the-counter medication market. Moreover, the rising trend of self-remedy among the population is also contributing to the rising demand for OTC drugs. The sufferers continue to buy a particular medicine following an initial prescription from the physician. As well as, components corresponding to rising globalization, shrinking new product pipeline, growing value of recent drug discovery, stringent safety guidelines of FDA, and entry of latest gamers in the market are further augmenting the growth of the global over-the-counter medicine market.